Start an online business for
Your Local Business
Why should you start an online business to help your local business?
How can the internet help my local business which has local clients?
Do you have a small business (1-10 employees), that is largely offline? Are your clientele mostly local?
More and more, your potential clients are forsaking those heavy Yellow Pages paper books for Google and other engines. It's easy and fast to do a search for "lawn care Montpelier", and if you don't find one in the town of Montpelier, widen the search to "lawn care Vermont", try widening your search with Yellow Pages!
And it's not just the clients. Faster and faster, local businesses are coming online. They are using the Net to... - Build trust and deepen relationships with existing local customers by providing friendly, personal information about the business, great content (ex., valuable "do-it-yourself" articles), "web site only" specials, etc. (but this is only the first and most obvious step).
- Raise their local profile above that of competitors.
- Promote locally and take customers from competitors.
- Continue to stay "top-of-mind" and deepen relationships with customers through an e-zine (and build sales, too -- ex., "It's spring, which means it's time for aerating and fertilizing your lawn." - OR - "Announcing our Web-site-only-10%-off-your-next-oil-change coupon").
- Leverage their local expertise and knowledge for global clients, selling their goods online, even through online auctions (see monetization article below).
You should think of the internet, as supersized Yellow Pages ad!
Are you tired of losing customers to your competitors? Looking for a time-saving way to generate new leads? These questions may be different but the answer is the same: an SBI! Web site!
Do you still have questions about how to start an online business to promote your local business?
Contact Us
and we will be happy to assist you.
Carmen Shearer
Founder and CEO
Entrepreneur Women Coaching and Training, LLC
(800) 980-3928
|
